this is not a fishing website

About me

Hey there, I’m Carissa Estreller. I started my career in 2008, when the social media bubble just started. Throughout my career I have made brands go viral, multiplied their revenue by 5, and got them featured on major publications through creative campaigns. I’ve worked in the entertainment, DTC, auto, food, and tech space, where I got to work with the coolest brands on the planet.


You can call me a marketing generalist, my expertise spans a range of disciplines such as but not limited to: brand marketing, communications, digital planning, social strategy and execution, life-cycle marketing, and go-to market planning. And I can also whip up a killer deck in no time, deck challenge accepted!


I’ve always been a trend and cultural enthusiast and have literally subscribed to over 100+ newsletters to stay up to date (you should check my inbox...) and I actually do read them!


My super power is reading data and translating them into strategic actions, leading to significant boosts in brand visibility, social growth, and most importantly -- hitting business goals, all while championing the entrepreneurial spirit.


My mission is to support small and medium-sized businesses that lack the resources for large agencies. They need a reliable expert who can step in to provide direction, structure, and execution to achieve their business objectives. If you're looking for a go-to-person who can jump in an evaluate your business and figure out how to solve your biggest marketing problem, I'm your gal.


How Can I Help You?

Need a new brand positioning and content strategy?

I got you covered.

Need an expert POV on your current marketing plan?

I’m here for a gut check.

Have a specific marketing problem in mind?

I can help you solve it.

Need assistance in crafting a pitch / sales / fundraising deck?

I can write and design it.

let’s do cool stuff together!

email: Carissa@hookanchormedia.com


Linkedin: www.linkedin.com/in/cestreller


Book a discovery call: CALENDLY


Ask me a question: ASQME