This is not a fishing website
Branding
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Digital Culturist
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GTM
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Consulting
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Branding ✶ Digital Culturist ✶ GTM ✶ Consulting ✶
The marketing generalist who gets sh*t done
I’m Carissa! —the one you call when:
You don’t know what part of the internet your brand should play in.
You have a new product or service but no idea how to launch.
Your marketing isn’t working, and it feels like you’re burning money.
Your personal brand isn’t landing with the right audience.
You need someone to step in, see what’s missing, and just figure it out.
I spent 15 years climbing the digital marketing ladder, finally landed that VP title, and then—boom. I got laid off. While pregnant.
Instead of waiting for the “perfect” next move, I bet on myself. Within a month, I had three clients. After a self-funded five-month maternity leave, I went all in. Six months later, I’ve helped 10 incredible clients fix what’s broken, unlock growth, and scale smarter.
Why hire a marketing generalist?
For years, marketing generalist had a bad rap—like it meant “kind of good at everything, but great at nothing.” But for me? It’s my superpower.
I’ve built what I call a million-dollar skill stack—mastering strategy, paid media, social, content, email, funnels, and creative execution. But more than that? I know how to spot the gaps keeping your business stuck.
Most founders are visionaries. Big ideas, big goals, moving a mile a minute. But what gets lost? The execution. That’s where I come in.
Think of me as your Integrator—the one who takes your vision and makes it real. I connect strategy with execution, align teams, and build systems so marketing actually works—not just in theory, but in practice.
If you’re ready to 10x your business, I’m the partner who can make it happen.
Finding where your brand belongs
because when your brand knows its place in culture, the content starts to write itself.
What That Looks Like:
Creating repeatable systems
because scaling shouldn’t mean starting from scratch every time.
Bridging the gap between strategy and execution
so your best ideas don’t get stuck in a Google Doc.
Aligning teams
so marketing, sales, and creative actually work together.
You don’t need another consultant handing you a slide deck full of advice. I make the deck and then actually get sh*t done for you.
How we can work together:
Depending on your marketing problem, I can work solo or assemble a team:
Whether you need a one-woman marketing department or a full bench of seasoned pros, I’ve got you.
At Hook & Anchor, I’m your go-to marketing generalist. I step in, assess & spot the gaps, and pull together the right crew when the job calls for it. Sometimes it’s just me. Sometimes it’s a team of experts I’ve worked with for years who know how to deliver with grit and momentum.
When we talk, I start with one question: What’s not working, and how can I help fix it? Then I shut up and listen—because that’s how you figure out what really matters.
Let’s make it work.
Are we the right fit?
I work with people who value integrity, results, and making time for real life—family, friends, the stuff that actually matters. I’m relentless about showing up for my clients and just as committed to being present for my son. This consultancy might be new, but my marketing experience runs deep. Great partnerships start with trust—and I show up with your business and your audience in mind, every single time.
