CASE STUDIES
A Marketing Generalist in Action
I don’t just talk strategy—I get in the trenches and make things happen. Here’s how I’ve helped businesses cut through the noise, fix what’s broken, and scale smarter.
Building Personal Brands That Actually Click
The Problem:
A client had the credentials—podcast appearances, bylines, industry expertise—but their social presence? Scattered. No traction. No real connection with their audience.
How I Fixed It:
I built a content strategy that actually mattered. We ditched the random posting and got intentional—choosing the right platforms, defining content themes, and leading a team of video editors and designers to bring it to life. We tracked, tested, tweaked, and grew. The result? Not just vanity metrics, but a brand with real engagement, real authority, and real opportunities.
Turning Content Into a Lead-Generating Machine
The Problem:
A client had great content—podcasts, blogs, articles—but their sales pipeline was barely moving. Leads trickled in, but conversions weren’t happening.
How I Fixed It:
I turned their content into a lead magnet that actually worked. We repurposed long-form content into high-value playbooks and built an email funnel designed to nurture, not nag. Then, I brought in paid media + CRM experts to refine targeting, personalize outreach, and automate the follow-up process. The result? More leads, more conversions, more wins.
Rebranding and Repositioning a Stuck Agency
The Problem:
This agency was killing it for their clients but couldn’t market themselves. They’d hit a growth ceiling and weren’t attracting the kind of work they actually wanted.
How I Fixed It:
Talking about your own brand is hard, so I stepped in and audited everything—pitch decks, website, social, email. We refined their messaging, repositioned their services, and built a marketing strategy that showcased their expertise in a way that actually landed. The result? A refocused agency ready to attract and close bigger, better clients.
Turning Pitch Decks Into Deal-Closers
The Problem:
A client had a high-stakes pitch coming up. Big opportunity, tight deadline—but their deck? It wasn’t hitting.
How I Fixed It:
Pitch decks aren’t just slides—they’re sales tools. I transformed theirs from a decent deck to an irresistible one, structuring a compelling narrative, sharpening the messaging, and making sure the visuals backed up the story. Whether they were presenting in person or over Zoom, they had a deck that persuaded, impressed, and closed the deal.
Optimizing Creative Messaging Across Multiple Channels
The Problem:
A client needed to scale their campaigns across multiple platforms—driving sales while keeping messaging consistent and on-brand.
How I Fixed It:
This is where right brain meets left brain. I’ve managed and optimized over $20M in media budgets for brands like TurboTax, scaling campaigns across Meta, TV, and beyond. One entertainment brand went from 10K to 1.25M social followers in under a year because I dug into the data, tested relentlessly, and built a system that actually worked. The result? Campaigns that weren’t just creative—they were profitable.
Expanding a Doctor’s Revenue Streams
The Problem:
A doctor wanted to grow his practice, launch a supplement line, and build a skincare brand—all at the same time.
How I Fixed It:
led a full rebrand, developed a fresh website, and built a lead funnel system to turn inquiries into actual bookings. We also launched an e-commerce store for his supplements, backed by strategic ads and high-converting landing pages. The result? Multiple revenue streams working together, not competing for attention.
Building a Creator Gifting Strategy That Didn’t Go to Waste
The Problem:
A skincare brand wanted to send PR packages to influencers but had no real strategy. They were ready to throw products out and hope for the best.
How I Fixed It:
I built a PR gifting playbook that made every package count. We used social listening to find the right creators, timed the outreach to align with trending conversations, and crafted messaging that felt natural—not forced. The result? A gifting strategy that actually built buzz instead of collecting dust.
The Numbers Speak for Themselves
I’ve managed and optimized $20M+ in media budgets for brands like TurboTax and Dr Pepper Snapple Group. I helped an entertainment brand grow from 10K to 1.25M followers in under a year by digging into the data. I led go-to-market campaigns that drove $14M+ in additional revenue.
I thrive on testing, learning, and smashing goals. I know how brand and performance marketing need to work together—because awareness means nothing if it doesn’t convert. And I know how social and culture intersect to drive results.
If you’re ready for a marketing strategy that actually works, let’s talk.
Are we the right fit?
I work with people who value integrity and results. I built this business after being laid off while pregnant, securing 10 clients in just 4 months. I’m relentless when it comes to my clients’ success, and I’m just as committed to being present for my son. While my consultancy may be new, my deep knowledge of marketing is anything but. Building a solid partnership is built on mutual trust, and I’m here to look out for your business and your customers—always with your best interests at heart.
